For additional information on the internship program, contact:
Dr. Andrea Stanaland
Marketing Internship Director
540-831-6497
ajstanala@radford.edu
The mission of the collegiate division of the American Marketing Association is to further the professional development of the affiliated collegiate chapters and student members through leadership development, training and involvement in the field of marketing.
The AMA collegiate chapter will help you gain valuable experience managing finances, people, projects and deadlines and perfect skills to highlight on your resume! Collegiate chapters focus on professional development, community service and fundraising, as well as hosting activities like Marketing Week, with marketing speakers, etiquette dinners, open houses and more. For more additional information, contact Dr. Luke Liska.
A degree in marketing opens up a wide range of career opportunities across various industries. You could work in brand management, marketing research and analytics, advertising, public relations, digital marketing, professional sales, and more.
To gain deeper insights into marketing, we recommend exploring online resources such as industry blogs, reputable marketing websites, and business publications. Additionally, attending marketing conferences, workshops, or webinars can provide you with a firsthand look into the latest trends and innovations. Our department also offers campus events and guest lectures from industry professionals, which will give you a taste of what a marketing career entails.
Another excellent way to learn more about the field is to enroll in a Principles of Marketing course. Material in this class covers all the areas of marketing, and you do not need any other business courses to enroll. Marketing professors are also available to talk with you at any time about your career interests, or to answer any questions you might have about the marketing major. Finally, people working in marketing jobs can give you insightful information regarding the dynamics of marketing.
An internship is the supervised placement of a student in a profit or not-for-profit work setting for a specified period of time. Internships carry academic credit and can be paid or unpaid. It is a learning and working experience that is structured with learning objectives. When you leave Radford, your marketability will be enhanced with an Internship.
You must be a declared business major, Junior or Senior in good standing, with a GPA of 2.5, and the majority of business core classes completed. You must have completed the introductory course(s) for your major to qualify. This is a senior level course for business majors. The courses are: ACTG 490, ECON 490, FINC 490, MGNT 490, MKTG 490. You cannot register for the course online.
The basic process is:
Typically, an internship course requires a journal, reflective paper and portfolio. Your respective intern faculty advisor will discuss learning objectives and course requirements with you. Reflection on your experience will illuminate your strengths and weaknesses. You will have the opportunity to capitalize on your strengths, and improve on your weaknesses before you leave Radford University.
You will not be registered for the class until all paperwork is signed and approved. If your internship is unpaid, you cannot begin work until all paperwork is signed. This is a violation of labor laws.
The Davis College of Business and Economics does NOT give internship course credit for work and or experiences you have already gained. You must discuss learning objectives with the course faculty advisor prior to accepting a position for course credit.
For additional information on the internship program, contact:
Dr. Andrea Stanaland
Marketing Internship Director
540-831-6497
ajstanala@radford.edu
The Radford University Marketing Department has adopted the citation style established by the American Psychological Association (APA) for documenting sources used in papers assigned by departmental faculty. APA style requires both in‐text citations and a reference list. For every in‐text citation, there should be a full citation in the reference list and vice versa. The examples provided are for the most common types of sources used in student‐based research.
If you are unsure about something, ask the professor for the class in which you are preparing the paper. For additional examples or more detailed information about the APA citation style, you may refer to the following sites:
There are two types of in‐text citations:
If you are quoting directly from a work, you need to include the author, year of publication and the page number for the reference (preceded by “p.”). If you are citing from an electronic source that does not provide page numbers, use the paragraph number, if available, preceded by the paragraph symbol (¶) or the abbreviation “para.”. If there are no paragraph numbers, cite the heading and the number of the paragraph following it to direct the reader to the location of the material.
Examples of Citation in Short Quotations from a Printed Source
According to Stanton (2006), “Marketing is good stuff” (p. 35).
“Marketing is good stuff” (Stanton, p. 35).
Example of Citation in Long Quotations (more than 40 words) from a Printed Source – these quotes should be in a free‐standing block without quotation marks. Start the quotation on a new line, indented five spaces from the left margin. The parenthetical citation should come after the closing punctuation mark.
As Al‐Khatib, Stanton & Rawwas noted (2005):
Suspicious Shoppers believe that others may take advantage of them if the situation
were to present itself. This group also tends to think that morality may be situational‐specific. Interestingly,
though, Suspicious Shoppers are quite idealistic. They do not wish to do anything that
might hurt others. While it seems that this idealistic tendency is in conflict with
their relativistic beliefs, it more clearly delineates this group’s lack of trust.
While Suspicious Shoppers are not likely to engage in unethical actions themselves,
they may choose to not be completely forthright in their disclosures with others for
fear of being exploited. (p. 239)
The last name of the author and the year of publication are inserted in the text at the appropriate point.
Marketers must design products that are globally focused (Tong, 2001)
If the name of the author or the date appears as part of the narrative text, cite
only the missing
information in parentheses.
Examples:
Tong (2001) believed that………
In 2001 Tong asserted that…….
When a work has two authors, always cite both names every time the reference occurs
in the text.
When the names of the authors are enclosed in parentheses, join the names with an
ampersand (&)
rather than the word “and”.
…..as occurs in theory (Taylor & Tong, 1999)
If the name of the author appears in the text, be sure to include the year the article
was published in
parentheses and join the names with the word “and”.
…..as Taylor and Tong (1999) demonstrated…..
If a work cited has three or more authors, cite all authors at the first mention.
In all subsequent
citations, include only the surname of the first author followed by “et al.” (this
is Latin for “and others”)
along with the year of publication.
Example of First Mention: Bienstock, Stanaland, & Stanton (2004) found……..
Example of Subsequent Mention: Bienstock, et al. (2004) found……..
If you are citing a work with no author listed, use the first two or three words of
the work’s title
(omitting any initial articles such as The, A, An, etc.) as your text reference, capitalizing
each word. Place
the title in quotation marks if it refers to an article/chapter in a book or a document/page
on a web site.
Italicize the title if it refers to a book, periodical, brochure, or report.
Example of chapter/article in book/web page: ….marketing is everyone’s business (“Marketing
is Everywhere,” 1999)
Example of book/report/periodical/brochure: Consumer behavior is grounded in psychological
principles (Guide to Consumer Behavior, 2002).
Some overall guidelines:
A couple of specifics for online resources:
References to periodical articles must include the following elements: author(s),
date of publication,
article title, journal title, volume number, issue number (if applicable), and page
numbers.
Journal Article
Tong, H., & Taylor, R. J. (2008). Marketing lessons that will help shape the future.
Journal of Marketing,
33 (2), 189‐196.
Magazine Article
Thakkar, M. (2007, March 27). Online retailing adventures. Business Week, 171 (4), 54‐60.
Newspaper Article
Thorton, T. (2009, January 7). RU’s doctor of nursing practice gets state OK. The Roanoke Times, pp. B3, B12.
Newspaper Article (no author)
Whatever happens in 2009, it will definitely not be a boring year for the economy.
(2009, January 2). The
Wall Street Journal, p. A9.
Newspaper Article (article contained on multiple, discontinuous pages)
Delaney, K. J., Karnitschnig, M., & Guth, R. A. (2008, May 5). Microsoft ends pursuit
of Yahoo, reassesses
its online options. The Wall Street Journal, pp. A1, A12.
References to an entire book must include the following elements: author(s) or editor(s),
date of
publication, title, place of publication, and the name of the publisher.
No Author
Merriam‐Webster's collegiate dictionary (11th ed.). (2003). Springfield, MA: Merriam‐Webster.
Authored Text
Lollar, J. G., & Schirr, G. R. (2006). Professional selling in the pharmaceutical industry: A primer (2nd ed.). Boston: McGraw‐Hill/Irwin.
Edited Book
Stanaland, A. J. S., & Webster, L. (Eds.). (2004). Corporate communication and marketing
promotions.
San Francisco: Josey‐Bass.
Essays or Chapters in Edited Books
References to an essay or chapter in an edited book must include the following elements:
essay or
chapter authors, date of publication, essay or chapter title, book editor(s), book
title, essay or chapter
page numbers, place of publication, and the name of the publisher.
Stanton, A. D., & Rao, C. P. (2000). Macrosegmentation schemes for the emerging eastern European and former soviet countries. In E. D. Hunnicutt & J. B. Ford (Eds.) Globalization and its managerial implications (pp. 127‐143). New York: Quorum Books.
The APA states two guidelines that should be followed when citing online/Internet sources:
At a minimum, references for online/Internet sources should include:
Many URLs are long and may exceed the end of a line. Do NOT hyphenate a URL; instead,
break them
either before a period or after a slash.
Internet Article Based on a Print Source ‐ using the online version of an available in‐print journal,
periodical, magazine, etc. retrieved directly from the source’s web site. You should
include the names of
the authors, date of publication, article title followed by [Electronic version],
title of publication, volume
number and page numbers.
Artis, A. B. (2008, August). Improving marketing students’ reading comprehension with
the SQ3R
method [Electronic version]. Journal of Marketing Education, 30, 130‐137.
Article from an Online‐Only Journal, Magazine, etc.
Lanier, Jr., C. D., & Saini, A. (2008). Understanding consumer privacy: A review and
future directions.
Academy of Marketing Science Review, 12. Retrieved January 6, 2009, from
http://www.amsreview.org/articles/lanier02‐2008.pdf.
Electronic Copy of a Journal Article Retrieved from a Database – you should use this format when you
retrieve a journal article from a library database.
Ozeum, W., Howell, K. E., & Lancaster, G. (2008). Communicating in the new interactive
marketspace.
European Journal of Marketing, 42 (9/10), 1059‐1083. Retrieved January 5, 2009 from
ABI/INFORM database.
Newspaper Article Retrieved Online
Johnson, R. (2009, January 4). Economic survival guide: How to make a budget. The
Roanoke Times.
Retrieved from http://www.roanoke.com/wb/xp‐190003.
Electronic Book – you should use this if the book is only available online.
De Huff, E.W. Taytay’s tales: Traditional Pueblo Indian tales. Retrieved from
http://digital.library.upenn.edu/women/dehuff/taytay/taytay.html
Web Document, Web Page or Report ‐ you should list the author (if no author is available, the name of
the web site), date of publication (if not listed, use n.d. for no date), title of
document or web
page, the retrieval date and the URL from which the source was retrieved.
Quiznos. (n.d.). Our History. Retrieved October 16, 2006. Retrieved from
http://www.quiznos.com/corporate/history.asp.