About

Welcome from the Chair

As Chair of the Department of Marketing, I am delighted you are visiting our website.

Marketing is ubiquitous and vitally important to all organizations and individuals, from corporations to small businesses to CEOs to small retail store proprietors. Marketing is what distinguishes one company from another. A great marketing company listens to customers or potential customers then brings them a product or service of value that meets their needs.

Our Marketing curriculum prepares you to lead the exciting journey of creating and delivering value through customer-focused actions.

Our department’s emphasis is student learning. Our culture is friendly and focused. You will find our faculty and staff accessible, helpful, and supportive on your educational journey.

In addition to a strong student focus, our faculty are also engaged in academic and applied research. Our faculty use the knowledge derived from research to enhance the classroom experience. Additionally, all of our faculty have industry experience in marketing which ensures your classes are focused on real-world applications. The combination of knowledgeable faculty, state-of-the-art learning technology, and student involvement combine to create a rich learning environment both in and outside the classroom.

In addition to the educational advantages offered by the Marketing program, the Davis College of Business and Economics is fully AACSB accredited.

I invite you to find out more about our program by visiting the marketing curriculum and degree program requirements, as well as other links on our site.

Don't hesitate to contact us with questions you might have—we'll assist in any way possible. I look forward to hearing from you.

Sincerely,

Dr. Wil Stanton
Chair of Marketing

Our Department

The Department of Marketing is one of four departments in the Davis College of Business and Economics at Radford University. The other three departments include the Department of Accounting, Finance and Information Systems, the Department of Management and the Department of Economics.

Our Faculty

The department is home to 8 full-time, and 1 adjunct faculty members. Over 90 percent of our full-time faculty members hold the doctoral degree. All of our faculty are outstanding teachers who have a primary focus on student learning and engagement. In addition to being outstanding teachers the faculty are also very active in professional development and research activities. Over the past five years, the full-time professional teaching faculty, as a group, have produced a total of 59 intellectual contributions, including refereed journal articles, conference proceedings and other non-refereed publications.

The faculty hold degrees from universities including; Baruch College - City University of New York, Georgia State University, Old Dominion University, University of Houston, University of South Florida, West Virginia University, Virginia Tech, and Texas A&M University.

AACSB Accreditation

The graduate and undergraduate programs in business administration offered by the Davis College of Business and Economics at Radford University are accredited by the AACSB International - The Association to Advance Collegiate Schools of Business. The Davis College has been accredited by AACSB since 1992 and received extension of its accreditation in 2023. Less than 5% of business schools in the world are AACSB accredited (more than 950 business schools worldwide), so you can be assured the business degree you'll earn from Radford University is of high quality and highly respected by the business community.

The AACSB International is recognized by the Council on Postsecondary Accreditation and by the Office of Postsecondary Accreditation, U.S. Department of Education, as the sole accrediting agency for bachelor and master's degree programs in business administration and accounting.

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