As a marketing major, you'll learn how to identify customer needs and develop targeted strategies to meet them. You'll explore the psychology of consumer behavior and learn how to craft compelling brand messaging, develop targeted advertising campaigns, and engage with customers on social media. Our program teaches data analysis, digital marketing, and professional sales.
Concentration in General Marketing
The General Marketing concentration offers a comprehensive understanding of key marketing
principles, including consumer behavior, marketing research, and strategic planning.
Students gain skills in analyzing market trends and creating effective campaigns,
preparing for careers in various industries. Graduates are equipped to succeed in
roles such as marketing managers, brand strategists, sales professionals, and digital
marketing specialists, blending theory with real-world applications to navigate the
modern marketing landscape.
Concentration in Digital Marketing
In our Digital Marketing Concentration you'll learn about the latest trends and techniques
in social media marketing, search engine optimization, and email marketing. You'll
have the opportunity to work on real-world digital marketing campaigns, developing
skills in data analysis, campaign optimization, and content creation.
Concentration in Professional Sales
The Professional Sales concentration emphasizes hands-on learning to help you prepare
for your career. You'll get the opportunity to work on sales campaigns for local businesses
and develop your skills in areas like prospecting, relationship building, and closing
deals.
Majoring in marketing with a concentration in General Marketing prepares you for careers in a variety of areas including: business-to-business professional selling and sales management, marketing communication, advertising and public relations, brand management and innovation, digital marketing, social media marketing, marketing research, marketing analytics, global marketing, multi-cross and omnichannel retail management, and supply chain management.
Majoring in marketing with a concentration in Digital Marketing prepares you for a career in a variety of roles including: social media specialist, digital copywriter, influencer, SEO or SEM specialist, marketing analyst, content strategist, content manager, user experience designer, and digital marketing associate. Our graduates are employed in large numbers by Fortune 500 corporations both nationally and globally.
Majoring in marketing with a concentration in Professional Sales prepares you for a career in a variety of roles including: sales representative, account manager, sales engineer, sales associate, inside and outside sales representative, sales consultant, and account executive. Our graduates are employed in large numbers by Fortune 500 corporations both nationally and globally.
You’ll have the opportunity to join the collegiate division of the American Marketing Association (AMA) which advances the professional development of its student members through leadership training and involvement in the various fields of marketing. AMA collegiate chapters host activities like Marketing Week with marketing speakers, etiquette dinners, open houses, and more.
88% career placement rate for our graduates
88%
career placement rate for our graduates
30+ years of AACSB accreditation
30+ years
of AACSB accreditation
(Advance Collegiate School of Business)
Only 5% of schools in the world are AACSB accredited
Only 5%
of schools in the world are AACSB accredited
“The teachers that I have met have been my biggest cheerleaders and strongest mentors. Their constant encouragement, support, and effort has led me to accomplish goals that I never saw coming.”
Alicia Harris ’18
We want to get to know you better and we are excited that you are ready to take your next step and learn more about us. We are here to help you and look forward to working with you during your college search process.