Graphic Identity

The marketing and communication team uphold and strengthen the Radford University brand. We are the storytellers; the bridge between our academic excellence and the outside world. Through well-crafted messages and visually appealing design, photography and videography, we ensure the Radford University brand remains a beacon of quality and credibility.    

Brand Guide

The Radford University brand guide is a strategic resource to ensure consistency in all university communications, both internal and external. The brand guide sets clear standards for logo use, color schemes, typography, textures and graphic elements. It also provides direction on how to convey the university's values and messages, helping maintain a cohesive and compelling narrative for all stakeholders.

The brand guide may be occasionally updated, so please check back frequently. After reviewing the guide, additional questions about the brand may be directed to branding@radford.edu.  

Below are highlights of some of the key assets that make Radford University's brand distinct.

Brand Pillars

Brand pillars focus on what Radford University delivers, the value it offers and the characteristics that make it distinct. These pillars are like chapters of our brand story.

• Excellence that is easily accessible
• Centered on those we serve
• Freedom to learn from experience
• Active learning and active doing
• Ready for all life's roles

What We Say and How We Say It

Radford University is where students discover their true potential. They find possibilities everywhere: on campus, in classrooms, by joining clubs and through experiential and educational opportunities. Students are provided the space, place and guidance to become successful in their professional and personal lives.

Our brand represents a storytelling voice. It is genuine and real, as well as friendly and enthusiastic. It shares student, faculty, staff and alumni personal journeys and triumphs without ever being boastful. Our voice pivots as needed and can be more formal or casual to align with the use-case.

Writing Style

The Associated Press (AP) Stylebook is the standard style guide for most U.S. newspapers, magazines and public relations firms. Radford University's marketing and communication team bases its writing style on AP, with a few preferences and exceptions.

University Logo

The main university logos are available for download. Use should conform to the guidelines in the brand guide or the condensed logo guide included in the core logo ZIP file. Use of the logo outside of the university system must be pre-approved. Request to use the logo through branding@radford.edu.