I. Course Title: Publication Planning and Design
II. Course Number: COMS 236
III. Credit Hours: 3 credits
IV. Prerequisites: None
V. Course Description:
Principles and practices in the production of print and digital media with emphasis on computer graphics and desktop publishing. Course also covers theories of typography and visual communication.
VI. Detailed Description of Content of the Course:
Producing periodical publications -- newspapers, magazines, newsletters, reports and digital publications -- involves a consideration of basic design principles and a variety of skills ranging from content planning to layout to writing to selecting and manipulating visual elements such as photos, information graphics and digital assets. Increasingly, it involves an appreciation of the changing nature of information delivery.
Design principles for any publication involve such considerations as perspective, balance, proportion, sequence, unity, and contrast. These principles are at play in any individual's work, and students are encouraged to understand them in light of their own aesthetic standards and apply them to their own creative efforts.
Technological tools provide a means by which any person, even those who claim to have no artistic talent, can plan and execute designs in clean, effective formats. Programs employed in the lab include the most current tools and technologies.
The changing nature of media technology and the role it has played in social upheaval are considered theoretically, employing critical, empirical and historical viewpoints. The main focus of the discussion of changing media technology, however, is on a practical level and is designed to help students anticipate the next generation of technology.
VI. Detailed Description of Conduct of Course:
Students meet for 3 hours of laboratory and lecture per week. They have access to the computer laboratory after hours. Lectures involved instruction in basic design principles and the changing nature of media, as well as skills in planning, curating and creating content. Laboratory sessions will allow students to put publication planning and design principles to work on practical projects.
VII. Goals and Objectives of the Course:
Upon completion of this course students will
VIII. Assessment Measures:
Grades will be determined through a combination of assignments, assessments and projects.
Other Course Information: None
Review and Approval
February 22, 2018
Revised 2013, Clay Waite, Chair
March 01, 2021