Teaching and research interests: Communication, research methods, communication theory, persuasion, conflict management,
and International and Intercultural Communication.
Shuo Yao is a Professor of Communication at Radford University and the coordinator
of our Strategic Communication graduate program. She earned her Bachelor’s degree
and Master’s degree in School of International Relations, Peking University in China,
and her doctorate in Intercultural Communication from University of Maryland, College
Park. Shuo Yao enjoys teaching theories, research methods, intercultural communication,
conflict management, and persuasion. She has presented her work at various national
and international communication conferences and published in China Media Research, Journal of Health Communication, Corporate Communications: An
International Journal, Journal of International Communication, and Argumentation & Advocacy.
Publications and Research
Yao, S., Brummette, J. E., Luo, Y. (2015). Balancing between organizations and society: Exploring Chinese organizations' legitimacy
efforts. Corporate Communications: An international journal. 20(1), 90-110.
Yu, S., Koplan, J., Eriksen, M. P., Yao, S., Redmon, P., Song, J., Uretsky, E., Huang, C. (2015). The effects of perceived anti-smoking messages from parents, teachers, and mass media
on smoking behavior and smoking susceptibility among Chinese adolescents. Journal of Health Communication: International Perspective.
Yu, S., Koplan, J., Eriksen, M. P., Yao, S., Uretsky, E., Song, J., Redmon, P., et al. (2015). The effects of perceived anti-smoking messages from parents, teachers, and mass media
on smoking behavior and smoking susceptibility among Chinese adolescents. Journal of Health Communication: International Perspective. Doi: 10.1080/10810730.2015.1018561
Yao, S., Brumette, J., & Luo, Y. (2015). Balancing between organizations and society: Exploring Chinese organizations’ legitimacy efforts. Corporate Communications: An International Journal, 20, 90-110.
Shao, G., Xiao, T., Yao, S., & Shen, H. (2011). Guiding public opinion in civil disorders: The Chinese experience. Journal of International Communication, 17(2), 91-106.
Turner, M. M., Yao, S., Baker, S., Goodman, J., & Materese, S. (2010). Do lay people prepare both sides of an argument? The effects of confidence, forewarning,
and expected interaction on seeking out counter-attitudinal information. Argumentation & Advocacy, 46(4), 226-239.
Yao, S., & Yao, X. (2001). Successful communication in everyday life. Shenyang, China: Liao Hai Publishing.
Guan, S. & Yao, S. (2000). World culture report 1998: Culture, creativity and markets. Beijing, China: UNESCO Publishing/Peking University Press.
