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Headshot of John Travers
I tell my students I am not an academic, like many of my peers.  I am more of a management generalist hired to bridge the gap between the academic college environment and the world students will face when they leave school.  My MBA, Leed Certification and Project Management work provides a broad foundation for me to apply classroom material to real life events.   
 
Based on student feedback, students like my class and approach.  I often tell stories and challenge students to read between the lines.  My stories complement other case studies and current events that we will review as a class.  My classes are not lectures, but conversations.  I will challenge students to speak up and guess, rather than just being idle observers.  Secondary goals in my class are to challenge students to be present, observant, and responsive.   
 
In nearly every course I teach there is at least one lesson on balance.  It may be short term vs. long term, mind-body-spirit, people-planet-profit, stakeholder priorities…  These lessons are to help students understand the business world from more than one perspective and to learn to appreciate multiple approaches as they develop their plans and strategy for work and life.   
 
With over 25 years of diverse work experience from State Farm Insurance, Polo Ralph Lauren, Orvis, US Foods, and Roanoke Valley Wine, and in multiple leadership roles, I have a wealth of experience to fall back on, especially when I review my mistakes.  Allowing students to learn from my mistakes is just another way I deliver value in the classroom. 

Education

PMP, Project Management Professional, Project Management Institute, May 2025

MBA, Business Management, University of Missouri, Columbia, Missouri 
 
BS, Business Marketing, Central Missouri State University, Warrensburg, Missouri 
 
LEED AP, Leadership in Energy and Environmental Design Accredited Professional, United States Green Building Council 

Recent Research and Engagement

Co-Host, Junior Achievement Stock Market Challenge Corporate Fundraiser, Roanoke, VA, 13 August 2026

Seminar Instructor, Project Management, Treasurers Association of Virginia (TAV), Staunton, VA, 4-5 August 2026

Seminar Instructor, Leadership, Virginia Government Finance Officers Association (VGFOA), via Zoom, 23-24 July 2026

Visiting International Instructor, Project Event Management - PEM, Kassel University, Kassel Germany, 11 May 2026 – 4 July 2026

Panel Moderator, Small Business Institute (SBI), Pedagogy Panel, Fort Myers, FL, 8 April 2026

Coordinator, Junior Achievement Event with Floyd High School, Radford Venture Lab, 17 February 2026

Coordinator, Jobs for Virginia Graduates Ignite Pitch Competition, Radford University, 12 February 2026

Seminar Instructor, Leadership, Virginia Government Finance Officers Association (VGFOA), Roanoke, VA, 13-14 November 2025

Guest Speaker, Jobs for Virginia State Conference, Charlottesville, VA, 7 October, 2025

Coordinator, Junior Achievement Event with Salem High School, Radford Venture Lab, 30 September 2025

Coordinator, Junior Achievement Event with Roanoke Burton Technical School, Radford Venture Lab, 23 September 2025

Coordinator, Junior Achievement Event with Roanoke Burton Technical School, Radford Venture Lab, 23 September 2025

Seminar Instructor, Leadership, Treasurers Association of Virginia (TAV), Staunton, VA, 4-5 August 2025

Community Education Volunteer, Junior Achievement Stock Market Challenge, Roanoke, VA, 14-17 July 2025

Courses Taught

ENTR 350, Entrepreneurship New Venture Creation 
ENTR 425, Entrepreneurial Leadership 
MGNT 101, Introduction to Management  
MGNT 421, Leadership and Motivation 
MGNT 440, Project Management 
MGNT 460, Business in Society 
MGNT 488, Honors Project Mentor 
UNIV 100, Introduction to Higher Education

Publications - Chapters

Contributing author to: Stephen J. Skripak, Ron Poff, Fundamentals of Business, 4th edition, (Pamplin College of Business in Association with Virginia Tech Publishing, 2022), contributions to Chap. 4 – Ethics, Chap. 14 – Marketing (reviewer), Chap. 16 – Hospitality

Publications - Proceedings

Presented Abstract: Travers, J.A. (2026). “Leveraging Community Partnerships to Drive Campus Outreach Goals.” Proceedings of the Small Business Institute, 8 April, 2026

Honors and Awards

We are Radford Award Winner, Radford University, October 2024 

High Performer of the Year 2024, Jobs for Americas Graduates, August 2024 

Board Member of the Year, Junior Achievement of SW VA, May 2023